Final Fantasy is a brand owned by Square Enix that includes video games, motion pictures and other merchandise. It began in 1987 as an eponymous console role-playing game developed by Square Co., spawning a video game series that became the brand's central focus. The first installment of the series premiered in Japan on December 18, 1987, and Final Fantasy games have subsequently been localized for markets in North America, Europe and Australia on numerous video game consoles,[2] IBM PC compatible computers, and several different models of mobile phones. Future installments have been announced to appear on seventh generation video game consoles. Two upcoming titles for the PS3 include Final Fantasy XIII and Final Fantasy Versus XIII. As of March 2007, there are about 28 games in the franchise. This number includes installments from Final Fantasy to Final Fantasy XII, along with a few direct sequels (Final Fantasy X-2 and Dirge of Cerberus: Final Fantasy VII) and numerous spin-offs.